Make 2010 the Year of Swishing and reduce fashion's carbon footprintFuterra Sustainability Communications

Futerra created Swishing to give women who love shopping the power to reduce their environmental impact: retail therapy, without the carbon footprint. At Swishing parties, women come together to swap unused clothes, get to know each other, and save the planet (the only rule is no scratching, spitting or biting). Over our three years of successful Swishing, we have prevented 447,000 pounds of clothes from being sent to landfills. Through expansion of our current web platform to create social media capabilities, our Swishing project could enable unprecedented engagement with ethical fashionf or women from California to New York and beyond. Deliverables (it's as simple as one, two, Swish!): Build new site features, including a Swish-o-meter to clock the number of parties/attendees, profiles for individual Swishettes, and regional groups for Swishettes to connect in communities across the country Implement an online marketing campaign to recruit new Swishettes and generate excitement