Goals
- To create interactive art installations in 4 underserved neighborhoods
- To create community art projects/murals in 4 cities
- To showcase the work of 120 local artists
- To raise $15,000 in donations for an artist grant fund
- To provide art workshops for 4,000 local residents
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Overview
The "Tour de PoP" (TdP) series transforms raw spaces in underserved communities into interactive 1-day art galleries. TdP will offer art classes, installations, fashion exhibits, and live music--all by local artists. Visual artists will help residents create a mural for their neighborhood. TdP will promote the work of independent artists, engage underserved communities, and use the products from its workshops to beautify the respective neighborhoods. At TdP, artists will sell their work, with a portion of the proceeds benefiting the TdP Grant for Emerging Artists.
Deliverables:
- 4 art installations, minimum 4,000 attendees
- 120 artists participants
- 20 art workshops offered to community residents
- $15k in donations raised from venue & online sale of work by participating artists
- 10 Local/National press mentions: NY Times, FADER, Philadelphia Inquirer, Village Voice, Paper Mag, Atlanta Journal Constitution, Washington Post, 215 Mag, TimeOut NY, Daily Candy
How will the 50K be Used? |
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| Budget Notes: The planning & execution of this project will take 8 months. I will work w/ several consultants (see staff list). An intense marketing campaign will be employed to create mass awareness, community participation & ensure maximum attendees (40,000 fliers, 4,000 posters, print/web ads, banners, etc). | |
| $ 10,000 | Art supplies for murals, art workshops and exhibit installation |
| $ 12,000 | Marketing materials for 4 cities (fliers, posters, banners, website) |
| $ 12,000 | Venue rental fees (4 locations, minimum 3,000 sq. feet) |
| $ 2,000 | Insurance policy for venue and attendees |
| $ 14,000 | Consultant fees (art/marketing/partnerships/project coordinators) |
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