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Re-nourish

Empower the next generation of sustainable designers.Re-nourish

COMPETED FOR

$50K
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Competed in
March, 2010

Goals

  • To help designers integrate sustainability into their daily work.
  • To facilitate change within the graphic design supply chain.
  • To aid the development of sustainable design best practices & metrics.

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Overview

With over a quarter of a million graphic designers creating well over 65 billion lbs. of printed material every year, the design industry has a massive (though often unrecognized) impact on environmental and human health. Re-nourish takes a two-fold approach to mitigating these impacts. At the grassroots level, we'll build a website that delivers: * Project calculators to reduce waste and increase use of recycled materials. * Mobile apps to increase audience reach and encourage adoption of design best practices. * Searchable databases to connect designers with greener printers and paper options. * Self-guided e-learning about independently-researched sustainable design theory/practice. * Project sharing/case studies to fuel innovation. * Data tracking/feedback loops to enable measurement of real-workld impacts. We'll also launch a series of industry-wide initiatives, including a multi-stakeholder working group to develop universal sustainable design metrics.

How will the 50K be Used?

Budget Notes: We intend to eventually be a self-sustaining LLC with a 501(c)3 arm, & have plans for independent revenue generation incl. webinars, consulting and design services. As such, above budget does not include salaries & ongoing operating expenses. Itemized budget/strategic plan is available for review.
$ 12,120 Computers & software
$ 4,800 Professional services (legal, accounting, etc)
$ 1,500 Outreach
$ 1,000 Standards Panel project management/administration
$ 1,500 Web development: Information architecture
$ 6,000 Web development: Copywriting
$ 6,000 Web development: Design
$ 6,000 Web development: Coding
$ 1,000 Web development: Testing
$ 2,000 Web development: Third-party licensing
$ 1,000 Web development: Assets (fonts & artwork)
$ 1,500 Web development: Project Management
$ 500 Web development: Monthly maintenance/hosting
$ 5,000 Web development: PPurchase of renourish.com domain
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