Goals
- To End the Senseless Killing of Lost Pets
- To Make Pet Microchipping Affordable for All Pet Owners
- To Create a Zipcode-Based Web Site Search for Program Participants
Gallery See all videos & photos
Overview
Microchip USA will expand from the pilot in Cincinnati to a network of vets & clinics in Ohio willing to implant pet microchips for a cost of $20. Participating vet professionals will donate the cost of the microchip as a means of bringing potential new clients to their practice. All marketing for the program is paid by the program, participating vet professionals are not required to advertise.
The $20 fee to participants is paid on-line via the zip-code lookup web site. Participants are issued a certificate electronically for the selected vet professional permitting them to schedule an appointment for the implant procedure. Participants will receive auto responder reminders to register their microchip with a national registry to ensure their pet's lifeline home.
A portion of the fee paid by program participants supports Pet Alliance to continue the creation of additional pet life-saving programs.
How will the 50K be Used? |
|
| Budget Notes: Money received from this program will not be used for other Pet Alliance programs. | |
| $ 10,000 | Web Site Development |
| $ 5,000 | Web Site Enhancements Based on Program Learnings |
| $ 15,000 | Microchip Purchase |
| $ 10,000 | Marketing to Vet Professionals |
| $ 10,000 | Public Education About Program |
0 COMMENTS