Goals
- Change the way charities, schools and groups raise money and awareness
- Encourage people to dedicate their fundraising and share their story
- Help people personalize their cause by wearing a custom photo button
- Make it easy to create a single photo button - no minimums, no hassles
- Launch HopePond interactive social network for grassroots fundraisers
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Overview
NonProfit's say the #1 priority for growth is new fundraising tools.
Buttons of Hope helps individual fundraisers share their story by making it easy to create & wear a custom photo button to personalize their cause. On our website you simply upload a photo & add custom text. We're different, we gladly make a single button, in fact our mission is to make a million buttons for a million people (and more)! Each button becomes a powerful fundraising tool.
People make buttons for:
- Charity Walkathons
- School, team & group fundraising
- Special memorials, honor military
- As personal billboards to search for missing people
Photo buttons are a tangible expression of the emotion & passion you feel for a cause. People ask Who's on your button? Wearing one sparks conversations about a cause that would not happen otherwise. Powerful testimonials show that people who make & wear buttons raise more money & awareness! We also give back to your charity on each button we make.
How will the 250K be Used? |
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| Budget Notes: Buttons of Hope has proven the concept on a small scale - the grant will allow us to expand on this successful template. The project is not capital intensive - the bulk of the grant will be used to market this new and innovative approach to fundraising. The founder has invested $70,000 to date. | |
| $ 35,000 | Website redesign / user friendly / cause focus |
| $ 12,000 | Computer system upgrade / high volume server |
| $ 22,000 | Online: Organic promotion & targeted advertising |
| $ 8,000 | The HopePond "fundraising town square" / social network / |
| $ 8,000 | Traditional: brand awareness / targeted mail & print campaign |
| $ 12,000 | Professional services (acct, legal, PR/mktg) |
| $ 17,000 | Charity partner development expense (old school - face to face) |
| $ 10,000 | Production equip. (automated /self manufacture (USA) |
| $ 16,000 | Production space (1000 sq feet) nothing fancy |
| $ 65,000 | Staff funding (manager / design / operations) |
| $ 10,000 | Seed money Buttons of Hope.org (501c3 non profit) |
| $ 35,000 | Working capital (unallocated for growth) |
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