Goals
- Motivate Americans to go Beyond Tribute on Veterans and Memorial Day
- Raise funds for the organizations that provide services to our vets
- Engender patriotism with responsibility
- Establish BT as the fundraiser for all worthy Veteran Service Orgs.
- Recruit 3-5 national sponsors
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Overview
It has been an American business tradition to recognize Veterans Day and Memorial Day with "SALES". Beyond Tribute’s eleven-eleven initiative will transform our national holidays by actually raising money from SALES to help our veterans and families.
Beyond Tribute will engage the American business community and its customers in a campaign to raise funds for nonprofit organizations that provide direct services to our wounded warriors and their families, with a focus on the physical and invisible wounds of war.
It's the natural way for the 99% of Americans who support our troops to actively help the 1% who serve in our military and millions of veterans in need.
Deliverables:
- McCormick Foundation: 50 cents per $1 match grant
- US Conference of Mayors communicate w/1000 cities of 30k or more
- Chambers of Commerce
- Text/Credit Donations
- Coalition of Vet Orgs. 11M strong
- Develop TV Fundraising Special - Veterans Day
- Develop Conference/Education program
- NASCAR program
How will the 250K be Used? |
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| Budget Notes: 1. As the roster of corporate partners grows, we may need to hire additional staff to manage those professional relationships, or hire an experienced cause-marketing agency. 2. Office space 3. Website/Mobile Cause Marketing fees may rise as we partner with more corp. sponsors. | |
| $ 30,000 | Legal Fees/Not for Profit/State Registration |
| $ 35,000 | Asst. Salary |
| $ 35,000 | Corp. Partner Promotion Expenses |
| $ 55,000 | Ex. Dir. Salary |
| $ 7,000 | Office Supplies/Phone |
| $ 5,000 | 50 state registration fees |
| $ 5,000 | Accountant |
| $ 75,000 | 12 mo. website/texting consultant/maintenance/strategy |
| $ 3,000 | Miscellaneous |
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