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Better World Books & National Center for Family Literacy

Distribute 1 Million Childrens' Books in a Biodiesel Bookmobile. Better World Books & National Center for Family Literacy

COMPETED FOR

$250K
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Competed in
April, 2010

Goals

  • Get 1 Million Children's Books in the hands of kids nationwide.
  • Help struggling schools raise money.
  • Promote family literacy with the National Center for Family Literacy
  • Get families reading and learning together.
  • Hold literacy events in at least 200 communities.

Pictures

Overview

Better World Books has tons of children's books that need a good home. National Center for Family Literacy has a nationwide network of literacy partners. We have a vision to buy a BioDiesel Bookmobile and drive it coast to coast to distribute 1 million children's books. Beyond the book donation, we will distribute family literacy activity kits to help families read and learn together. 

We plan to hold 2 kinds of events:

Book Drops – students will be able to pick out any five books of their choice for free. We will also help enroll them in reading programs and family literacy programs. The goal here is simply to get as many books in the hands of kids as possible.

Budget Book Sales – Working with the school, we will hold a book sale. The school will receive $1, and $1 from each book sold will be reinvested in keeping the program sustainable. This revenue stream can keep the program sustainable even beyond the Refresh funding. 

 

How will the 250K be Used?

Budget Notes: Better World Books will contribute the books pro bono. Through the revenue share with schools, we believe the program can become self-sustaining after the first year. The program will also draw on the existing resources of Better World Books, which has over 250 employees.
$ 60,000 Purchase + Customization of a BioDiesel Bookmobile
$ 90,000 Two Full Time Traveling Literacy Ambassadors for One Year
$ 80,000 On-the-road expenses: gas, meals, hotels for the length of the tour.
$ 20,000 Reserved to be allocated once the program is up and running.
Do Good for the Gulf.

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