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Minding Your Mind's Aevidum Initiative

Shatter the shame associated with teen depression and suicideMinding Your Mind's Aevidum Initiative

COMPETED FOR

$50K
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Competed in
July, 2010

Goals

  • Shatter the shame associated with teen depression and suicide.
  • Raise awareness of the warning signs of depression and suicide.
  • Empower students to get help if suffering from mental illness.
  • Save lives.
  • Establish Aevidum clubs in every high school across the nation.

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Overview

Aevidum! Most people have never heard of the word "aevidum," and with good reason. The word doesn't appear in a dictionary — at least not yet. But it will. If Aevidum students have their way, people in every high school across the nation will use the word "aevidum," which means "I've got your back," to help friends struggling with depression and thoughts of suicide. After partnering with the Minding Your Mind Foundation, and working with SADD and the bands "Dooligus" and "Nolan Gardner and Retrofit", we're launching an initiative March 30 with "Aevidum Awareness: Kickoff Across Pennsylvania," where students will take the Aevidum message back to their schools. By forming Aevidum Clubs in every high school across the nation, students will know the warning signs of depression and suicide and have their friends' backs. 

Left untreated, depression is a primary contributor to teen suicide, the third leading cause of death among young adults, but it doesn't have to be. Aevidum!

How will the 50K be Used?

Budget Notes: All administrative costs including the time any mental health professional from both the University of Pennsylvania and the Minding Your Mind Foundation spends training or traveling will be in-kind contributions from private foundations and staff and/or board members of Minding Your Mind.
$ 15,000 Aevidum Anti-Stigma DVD production for distribution at new clubs.
$ 15,000 Promotional items such as T-shirts, hats, etc. to spread message.
$ 10,000 Marketing, advertising including production of those items.
$ 5,000 Start up funds for new chapters.
$ 5,000 Travel including lodging and meals.
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