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MapMyFitness, Inc

Create & Promote Nationwide Virtual 5K Walk/Run challenge MapMyRun.comMapMyFitness, Inc

COMPETED FOR

$250K
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Competed in
March, 2010

Goals

  • To inspire the Nation to run/walk in a weekly 5K challenge!

Overview

"The Refresh the Nation 5K" project would be a weekly virtual 5K walk/run that would allow individuals to sign up alone or in groups (friends, companies, activity clubs, or cities) to compete virtually in the first ever nationwide weekly 5K walk/run.  It would run every week for all of 2010 and winners would be awarded weekly, monthly and quarterly for signing up and getting out and doing their 5K! All of the data uploaded in the system from a tracking device (iphone GPS, android GPS, Garmin device, Nike+) or manual entry would be recorded and aggregated to calculate calories and distance.  The goal would be to inspire the nation to walk/run more than 100 million miles in 2010!The data would be presented visually everyday to share and inspire the nation to get fit and stay healthy!MapMyFitness currently has all the technology architecture to handle this project so this would be a partnership to promote healthly living nationwide.

How will the 250K be Used?

Budget Notes: The budget is 100% for marketing and promotion costs and will not cover the cost of tshirt and medals for participants which will be covered by opting in to purchasing these items. All profit from these items would be donated to charity.
$ 250,000 Marketing and Promotion
Do Good for the Gulf.

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